In this semester-long typographic exploration, I construct an alphabet—2 letters per week—using basic shapes and lines. I apply my finished letterforms to a postcard series.
My focus lies on type anatomy: What constitutes a letterform? What makes it identifiable? What anatomical variations (i.e. capital or minuscule) best suit each letter in relation to the alphabet as a whole? This project challenges me to not only create unique letterforms, but to think of them as a unified system: each letter is constructed on a 3x3 square-block grid—with the exception of the M and W (3x4)—to maintain consistent proportions.
In order to complement and evoke the organic quality of the letterforms’ strokes, I overlay arboreal silhouettes onto letters that correspond with the trees’ names. I then took my images and incorporated each into a postcard for a total of four unique postcard designs.
I apply a muted, nature-inspired color palette to emphasize the hairline strokes and complement the sharp, leaf-like anatomy of the letterforms. On the back of the postcards, the secondary text is a thin, sleek sans serif typeface, Gibson Light, so that the display titles I formed using my alphabet take precedence.
Affordable. Accessible. Sustainable. Quality. Apparel. fabrik: the fast fashion factory flea is exactly like what it sounds: a flea market that recycles apparel procured from...
In this user interface redesign project, I must interpret a ubiquitous piece of technology—in this case, a blood pressure monitor—as a mobile application. Hearth is my solution: I...
